CMES Field Team Attends IDEO Workshop

IDEO_logo_100.jpgThe CMES field team of Adam French, Mekayla Beaver, and Timothy Prestero, along with DtM Co-Founder Neil Cantor, attended a workshop at the IDEO Boston office in preparation for the team's trip to Bangladesh at the end of June. This workshop was part of DtM's on-going design review of its field study process and followed up on the previous IDEO-led workshop on June 9.

Today's session was led by Mekayla and Kate Schreiber, both of IDEO and both experts in customer needs identification techniques.

Over the course of the afternoon, the group reviewed the field study process, including assessment methods to be used before, during, and after the visit to CMES. With the guidance of Mekayla and Kate, the team conducted dry-runs of IDEO-suggested needs assessment techniques, such as interviews and different strategies for documentation. This "dress rehearsal" was a great way for Adam, Mekayla, and Tim to refine and cement their team roles and responsibilities, before they arrive at CMES next week.

logopic.jpgL to R: Adam, Tim, Mekayla, and Neil at IDEO

adam and mekayla.bmpAdam and Mekayla review the field study timeline

overhead.jpgMekayla, Tim, and Neil examine an example of a photo-diary from an IDEO field study

About IDEO:
IDEO is a global design consultancy known for the human-centered design of experiences. Headquartered in Palo Alto, California, with full-service offices in San Francisco, Chicago, Boston, London, Munich, and Shanghai, the firm employs over 400 people in a range of design and business disciplines.

IDEO helps companies innovate and grow in three ways. First, they design new offerings -- products, services, spaces, media and software-based interactions -- and can oversee every aspect of development, from strategy and research to concept to production to market. Second, they identify opportunities for growth based on consumer insights and help companies understand and respond to people's latent needs, bahaviors and desires. Finally, they assist companies seeking to build the culture and capabilities required to innovate routinely.

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