December 03, 2004
HBS-Fletcher Team Tackles Kinkajou Market Segmentation
DtM must add additional functionality to the Kinkajou to make its benefits available to the widest possible audience. That’s the recommendation from a team of students enrolled in a Harvard Business School course called “Entrepreneurship in the Social Sector” taught by Prof. Jane Wei-Skillern in fall 2004
Specifically, the team recommended enhancing image contrast so teachers could use the projector during the day. DtM designed the projector for use in nighttime classes. The team also recommended giving teachers the capability to project locally-produced content from paper and other media and not just microfilm.
The team based their recommendations on feedback from interviews conducted with 18 organizations that operate in a variety of fields all over the world. They included Africare, Peace Corps, Compassion International, CARE, Pathfinder International, Accion, Zambian Education Ministry, Ubuntu Education Fund, World Bank, IRC and other organizations.
Team members included (from left below) Antonio Oftelie, Nadaa Taiyab and Matthew Wolfe. Details about the team's findings are available in the report titled, "A Market Analysis of the Kinkajou Projector."
Read their final report: [MS Word doc][PDF]
