Kinkajou Design Journal

Manufacturing Volume Conclusions

0. Summary
After research and calculation, the following manufacturing scenarios have been recommended:
> Up to 1,000 units
> 5,000 units

1. Nature of Market
The total available and penetrable market has been estimated at 58,000 units. This market is characterised by a complex network of organisations split in to three groups. These are defined as International Governmental Aid Agencies (e.g. USAID, DFID), Local Governments and Non-Governmental Organisations (e.g. World Education, Education International). Of these three, the primary target would be NGOs.

The following issues create uncertainty in the market:
> A high variation in the needs of potential customers.
> A wide variety of opinion on the most effective teaching methods.

2. Implications
Due to the above mentioned uncertainty and variation in customer requirements, it is estimated that no single batch of similar (but not necessarily identical) units, will exceed 5,000.

This does not allow for different microfilm which would vary in much smaller numbers, (e.g. around 500) this is likely to be customised at approximately a country level.

3. Target Projects
The following NGO projects are considered to be the target:
> Adult literacy
> Other adult training schemes

If the light source can be improved to enable use during daylight, this market could expand both in these sectors and others such as the private school system.

Posted by Gareth Sumner at May 19, 2004 04:04 PM